This rules out a summer or fall release of the Xbox Streaming Stick in 2023. As of writing this in April 2023, there has been no official word on the Xbox Streaming Stick's release date or price-only journalist speculations. Lastly, keep in mind that marketing for consoles and similar devices always begins months (up to a year) prior to said product's release. Since this project is already underway, it's unlikely that Xbox will release a redundant service like the Xbox Streaming Stick in 2023. It serves the same role but is likely cheaper and easier to implement. As Phil Spencer said in the above-mentioned interview, this is the project Xbox is focusing on instead of the Xbox Streaming Stick. We also need to look at what Xbox is currently doing with its marketing: they're heavily promoting the Xbox app that's integrated into 20 Samsung smart TVs. That is if this device gets released at all. Considering these points, it stands to reason that Microsoft is going to try and sell as many consoles as possible before releasing the Xbox Streaming Stick-as that would net them the most profits. The lack of hardware will translate into lower production costs than for consoles, which, in turn, means a lower price tag for consumers. It doesn't require nearly as much hardware since it's only designed to enable cloud gaming on a TV. The Xbox Streaming Stick would likely be much cheaper than a traditional console. However, if it doesn't show up in ads or stores during 2024, it would be safe to assume that the project has been dropped and simply won't resurface in 2025. If it does get released, it will likely be in 2024. Speculation About The Xbox Streaming Stick's Release Dateĭue to a few different reasons, it's highly unlikely that the Xbox Streaming Stick will be released in 2023. However, that prototype has seemingly been sitting around while other more promising projects are being developed. In this same interview clip, Spencer mentioned that he has a prototype of the Xbox Streaming Stick, which confirms its existence beyond a shadow of a doubt.
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